1011. Selling the invisible

One of my resolutions for 2022 is to read 100 books this year and the first book I read this year was "Selling the invisible" by Harry Beckwith. He shares 100s of tips in this amazing book. This is a must read book for service marketers.

Key takeaways from this book:

1. Raise your service bar by delivering the best quality
2. Understand the customer better through surveys and research
3. Marketing mindset across all team members
4. Positioning and focus - focus on your USP rather than focusing on many things.

What I loved the most about the book is the examples he used and the story telling approach he has.

You can search for the hashtag #prasonbooks on LinkedIn to read my views on the books I read.

-Chronicwriter