Twitter has finally decided not act like a man suffering from PMS.( I know that a man does not suffer from PMS. But If I had used the word "women", many women would have ganged up on me). They have decided to go beyond the 140 character limit.
Their USP was their 140 character limit. With that limit, it encouraged people to be more creative with a few words. Now with increase in character limit, people would start writing essays again. In no time twitter users would demand twitter to increase the character limit to allow them to write notes and articles.
Twitter's justification was "When people don't have to cram their thoughts into 140 characters and actually have some to spare, we see more people tweeting". They made this great discovery after 11 years of existence and revealed this great discovery on a blog post.
Jack Dorsey announced the company’s “small change” but a “big move”: each tweet could now be of 280 characters, instead of the previous 140 characters. However, for now the increased character count is available only to a small group of users.It is easy to be humorous and expressive with 280 characters and the challenge was to be witty in 140 characters and that is what that made twitter so special all these years. But now on, things are gonna change.
If you ask me what is the difference between the 140 character twitter message and the new 280 character twitter message, the following example will give you an idea
140 Twitter: Show piece for sale. Never used.
280 Twitter: Show piece for sale. Brass fish with black eyes. Never used. (Unwanted gift from wedding)