Feb 19, 2018

944. Corn flakes - The rich man's food of the nineties

When I was in school, Kellogg's Cornflakes entered the Indian market. For South Indians like me who were accustomed to the idlis, dosa, puttus, idiyappams and the dreaded uppumaas, Cornflakes came in as a blessing in disguise.

It was the rich man's breakfast of the 90s. If you walk up to a store and ask for a box of corn flakes, everyone around you will turn around and notice you. Immediately you will be considered a multimillionaire in your neighborhood.

I never had the chance to taste cornflakes in my entire school life, because we were from an upper-middle-class family. Cornflakes separated the rich fro the middle-class families.

When I entered College, my rich friend Dinesh brought with him a box of cornflakes. We would all flock to him in the mornings to see him eat Cornflakes. Except him, the rest of us would have the dreaded uppuma from college canteen. Sometimes he would feel sorry for us and give us all, one flake each. We would bite them and look at him with a sense of gratitude.

Days went by and Cornflakes started coming in different flavors. Soon everyone in India became a software engineer irrespective of the course they studied in college. My colleague Ramesh is a software developer. He has a Bachelors degree in economics. Another friend of mine Sheetal is a software tester. She studied civil engineering during college days.

The irony is that my friend Arun who got out of IIT with a bachelors degree in computer science is now running a dosa shop. What I am trying to imply here is the fact that because of the advent of software engineering in India, almost everyone can afford a box of cornflakes.

Take a closer look at the above picture. Do you want to eat corn flakes now? 


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