Sep 16, 2014

675. Role of Women in Facebook Ads

It is a common unwritten fact in the world of ads that "Sex" and "Women" sell and convey a point across. This is why we see women acting in lungi ads for men, perfume ads and all the ads where they are not even needed to be portrayed in the first place.

This post goes one step forward in analysing how different products, apps and services are using women and sex to promote their products through Facebook.

If you are a Facebook user, you would have come across "Sponsored Ads" , "Featured Ads" appearing on your timeline. These are paid Ads promoted through Facebook. People can promote the ads targeting age, gender, location of a user and many more categories.

The pictures used in the post are screenshots gathered by Chronicwriter from the ads that appeared on his mobile phone and while using FB through his lap top. So the ads will be a mixture of mobile app related ads and Page Like increasing ads.

Sit back, relax and get ready for a Maanam ketta Gubeer laugh marathon.

1) The formal lady.

This app appeared on my mobile phone and I felt that the lady was looking right at me. Only later I realised that this was a social media dashboard promotion. We are just getting started. So Neenga edhir paarkuradhu will come.



2) The Swimsuit camera user.

Can you find one reason why the swim suit lady is used for this ad? It is a shopping app, where they sell products. 


3) The Cleavage copywriter.

Now don't go on a judging spree and throw a tantrum. If they are promoting a copywriter, they can show a caption that showcases their creative copy content. But a girl with horse hair and a low cut blouse does not convey the reality.




4) The camera girl

This group claims that they are India's one and only interactive online photography institute. There are three such institutes in my locality itself. Here also, a girl is needed to focus the camera.



5)The Quikr girl

Quikr is the last place I will search for a job. These days people are dating using Quikr. Again a girl model is used for this ad. This is targeted for male audiences. 


6) Online MBA girl

This is an Online MBA course and it means that you need not go to class rooms or a college campus to do this course. This girl is not even gonna become my classmate. But sure this girl is more than enough to capture the attention


7) Music App

To listen to Honey Singh, why does she need to sit on his lap?  and when a person gets a chance to meet Honey Singh, would he allow a Guy to sit on his lap like that? But this ad also expresses the gilma effect to the viewers.


8) The girl's butt

This is a social networking app it seems. The ad directly gives an impression that you can take any girl to bed by just joining the site.


9) Back pain Ad

Would you smile like this and pose like this when you have back pain? But the models sure can.


10) Online MBA again

Some more Online MBA courses. NIBM! You are a jagajaala killadi.


11) Now a University

They could actually tell the courses they offer in the ad. Instead a girl occupies half their ad space.


12) The cute bank girl

It is an App by ICICI. The cute girl will indeed catch the user attention.




 13) MBA in USA

Now how many guys want to do an MBA in USA?


14) MTV ad

This is why I am scared to watch MTV at home. I never know what pops up on TV. Sunny Leone for a music channel Ad.


15) Shruthi 

Finally they have used Shruthi too for a lousy mobile recharge ad :(



16) The tablet girl

How many of you saw the tabs before seeing the girl?

17) Social Networking App again

I have never seen people like this lying on the sand near my house. 


-Chronicwriter

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6 comments:

  1. Do you remember the mega-bulb ad for Ulta-tech cement with a lady in a swim-suit - that was the height of nonsense!!!

    ReplyDelete
    Replies
    1. aiyo.. i missed watching that ad.. lemme search on youtube

      Delete
  2. ROFL! Epdiyo aana postngra oru excuse vachitu ivlo girlsa photo eduthu save paniyachu, right? :D

    ReplyDelete
    Replies
    1. haha... ippadi madakki madakki Gate podureengaley

      Delete

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