Reid and Taylor pulled in Amitabh-Big B to be their brand ambassador for their suitings range.
Pierce Brosnan had been endorsing the same range for a while. His association with the brand rhymed well with R&T's tag line, "Bond with the Best". Somehow I get the feeling that Reid and Taylor has a strong bondage with the letter B. These two Bs played a significant role in the good brand performance.
Indian Textile brands have either gone for a Cine-personality or for a Cricket star for promoting their brands.The following pictures says it all.
Salman Khan sporting his Mayur suitings. A very rare picture of him with his dress on.

Akshay is seen here in this picture endorsing Grasim suitings.


Remember the first ads that graced the Indian audience in the early 70s? Pataudi endorsing Gwalior suitings.

Ad agencies failed to realise that Indian audience kept on admiring their favorite stars and were not giving major attention to the message conveyed through the ads. The complete man venture by Raymonds took advertising to a new level in India. Unfamiliar faces started wearing the suitings and were gracing the media and it really made a great impact on the viewers' minds too.These guys were a new breed of models who were camera shy and never looked into the camera. Still Raymonds was successful in conveying the message across to the audience with their wonderful jingle.

Well if little known guys can make a big impact in the world of advertising, Why can't a little guy like me shine in front of the camera? I just travelled a few places and posed all by myself for these three clicks. I hope atleast the local - vest- brand from my home town endorses me for their product.



Now you would have realised that the whole post was written just to post these three pictures of mine in my blog. Cheap mentality right? BTW, I came across this shocking picture of Mallika Sherawat.

This is the first ever time I am seeing her properly dressed. No wonder I am shocked.

-Chronicwriter